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Western Union provides various disclosures to the consumer at this time, including applicable
foreign exchange rates based on the location of the recipient, and gives consumers the option to
hear and ask questions about the refund procedure if they do not agree to the rates. Following
execution of the transfer, Western Union sends the goCASH purchaser a receipt that includes
relevant information about the transaction. Such receipts are sent by e-mail or regular mail, at
the consumer's option. If the consumer uses the Internet to effect the transfer, information
related to the exchanges rates, refund procedures, and receipt information are provided on
Western Union's website.
Based on the provisions of section 919 of EFTA and the Proposed Rule, goCASH
would not be covered as a remittance transfer at the point of sale because the purchaser does not
designate a recipient at the point of sale. Moreover, the purchaser may not have decided where
the transfer may be directed (inside or outside the United States) or in what currency the transfer
may be made when goCASH is purchased at the point of sale. Once the purchaser initiates the
transfer via telephone or the Internet by designating a recipient in a foreign country, the product
would appear to be covered as a remittance transfer. Accordingly, although the goCASH
product is purchased at a Retailer, if the transaction is initiated by telephone, the transaction
would appear to be conducted entirely by telephone for purposes of proposed section
205.31(a)(3)(i) because until that point there was no remittance transfer, and the consumer could
have used the goCASH product to initiate a transfer to someone inside or outside the United
States. Consistent with the consumer protection theme of EFTA, payment would be deemed
made for purposes of proposed section 205.34 upon the consumer designating a recipient in a
foreign country and agreeing to go forward with the goCASH transaction after hearing the
relevant disclosures, since any earlier deemed payment under proposed section 205.34 would not
afford consumers the full benefit of the refund and cancellation period intended by proposed
section 205.34. Western Union's position is that it is the designation of a recipient in a foreign
country coupled with payment for purposes of proposed section 205.34 that constitutes the entire
transaction for purposes of proposed section 205.31(a)(3)(i).
goCASH illustrates the difficulty of applying the requirements of section 919 of
EFTA and the Proposed Rule to certain money transfer products, especially newer and more
innovative products. Western Union also anticipates similar difficulties with applying these
requirements to its various prepaid product offerings that are either in a market today or being
contemplated to enhance the pay-out methods available to designated recipients. While the
primary objective of EFTA is individual consumer rights, the purpose of EFTA and Regulation E
is to establish a basic framework establishing the rights, liabilities, and responsibilities of
participants in remittance transfer systems taking into consideration the evolution of electronic
banking services and technology. Footnote 46.
"It is the purpose of this title to provide a basic framework establishing the rights, liabilities, and responsibilities
of participants in electronic fund and remittance transfer systems. The primary objective of this title, however, is the
provision of individual consumer rights." 15 U.S.C. § 1693(b) (EFTA, § 902(b)). "In prescribing such regulations,
the Board shall . . . take into account, and allow for, the continuing evolution of electronic banking services and the
technology utilized in such services." 15 U.S.C. § 1693b(a)(1) (EFTA, § 904(a)(1)). end of footnote.
Western Union firmly believes that protecting consumer
rights and product innovation are entirely compatible. We urge the Board, however, to use its
authority under EFTA section 904(c) to allow a remittance transfer provider to request a staff